target audience

I am not a thirteen year old boy. I do not read comics. Sorry. Graphic novels. I do not play video games. I am a dinosaur. Still, faced on Friday with a couple of hours to kill and choice of watching Scott Pilgrim vs. the World or Eat Pray Love, I reflexively embraced my inner middle-schooler and turned my back on Oprah’s minions, setting the estrogen fest aside for a Saturday matinee.

Summer strikes me as the perfect time for stylish twaddle, and I enjoy defying expectations. (Not enough that I’d entertain the thought of seeing the meathead offering The Expendables.) I know that I’m the target for a movie about a middle-aged woman on a quest. Hell, I’m the effing bullseye on the target. Plus Julia Roberts is a bona fide movie star, and I love looking at that divine face on the big screen every chance I get.

On the other hand, Michael Cera is a guy who gets to star in movies, lots and lots of them, for reasons that don’t quite resonate for me. A little of Cera goes a mighty long way, and a lot of him wears super duper thin. One-trick ponies amuse and even delight the first few times they go through their paces, but eventually, the audience clamors for more. […]